An Apology for the Lack of Transparency in the MR Sample Process
This article first appeared on Insights Association Website.
When I first came to MedSurvey four years ago as Vice President of Business Development (and the first and only salesperson in the company’s history), I was a complete newcomer to the market research industry. Previously, I had worked in sales for major companies and logos, selling media and advertising solutions on a national scale and managing multi-million-dollar budgets. But with respect to market research, I was an outsider with very little knowledge of the industry. As a result, for the first six months of my new career at MedSurvey, I set out to learn everything I could about the industry, to understand how and why clients worked with us, to uncover the gaps, and to get a good understanding from clients about their needs and expectations. What I found not only surprised me—it baffled me.