This article first appeared on Insights Association Website.
As Director of Client Services for MedSurvey, a medical market research company, I'm not generally in the habit of publicizing scathing online reviews of my own company. In fact, I think it’s fair to say that as a general rule, circulating a review that states “MedSurvey IS A SCAM” is not sound business practice. And yet here I am, announcing to the world, “One of our survey respondents filed a one-star review with the Better Business Bureau accusing us of being a scam.” And yes, a review like this is alarming to us at MedSurvey. But to our fellow sample companies and clients, I cannot emphasize enough: This review should be alarming to all of us.Continue Reading