Sharing Insights With The World

One of our core organizational values is to learn and share our knowledge with others. Whether our posts pertain to medical market research, project management, customer service, or any other topic, we love sharing our experiences and insights with the world.

Match Rate and What It Really Means for Your Project

Gennadiy Geyler · July 20, 2020

This article first appeared on Insights Association Website.

I regularly speak with prospective and current clients about their decision-making process for choosing a vendor for their projects. Often, they make decisions based on numbers that look good on paper, only to find that these numbers do not accurately predict the success of their projects. I’ve come to understand that for many clients, selecting a vendor can sometimes feel like rolling the dice.

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Conservation Effort

Paul Golota · March 31, 2020

Physician respondents are not a limitless resource

This cover story first appeared in the Quirks Special Healthcare Issue (January/February 2020).

Building a health care-focused data collection company over the past two decades has been an interesting, rewarding and oftentimes frustrating process for me. The challenge of executing research with geographic constraints of an earlier era has been replaced by more recent concerns of adequate sample supply, vendor transparency and the quality of respondents and data.

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The Smoothest Path To Sample Is A Two-Way Street

Gennadiy Geyler · January 07, 2020

This article first appeared on Insights Association Website.

Over the course of my 15-plus year tenure at MedSurvey, a data collection company for healthcare and life science market research, I have worn many hats. Because I joined the company early on, when it was still quite small, I had the opportunity to become closely involved in nearly every aspect of the business, from finance to project management to business development—and just about everything in between. Now, simply by virtue of having been part of a fast-growing company for so many years, I can confidently say (without bragging, of course) that I have gone from “the IT expert” to “the expert on everything.” My colleagues joke that whenever a tricky question comes up, regardless of the business area, the answer is always “Ask Gen.” And there is one especially complex question from our business development team that comes up again and again. Because the question highlights just how vital transparency is to the market research process, I believe it is crucial that we address it not only within our own company but with our industry as a whole.

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I’m Sorry

Matt Ciciretti · November 14, 2019

An Apology for the Lack of Transparency in the MR Sample Process

This article first appeared on Insights Association Website.

When I first came to MedSurvey four years ago as Vice President of Business Development (and the first and only salesperson in the company’s history), I was a complete newcomer to the market research industry. Previously, I had worked in sales for major companies and logos, selling media and advertising solutions on a national scale and managing multi-million-dollar budgets. But with respect to market research, I was an outsider with very little knowledge of the industry. As a result, for the first six months of my new career at MedSurvey, I set out to learn everything I could about the industry, to understand how and why clients worked with us, to uncover the gaps, and to get a good understanding from clients about their needs and expectations. What I found not only surprised me—it baffled me.

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New Targets Need New Solutions

Gennadiy Geyler · September 19, 2019

This article first appeared in Quirks June/July 2019 issue

Over the past 15 years, the medical market research landscape has undergone dramatic changes. As the health care field has advanced and doctors have become more specialized, pharmaceutical companies have begun to seek survey respondents who are more specialized as well. A decade ago, a typical research project might target a list of 100 oncologists, broadly defined; today, projects may target 100 oncologists who specialize in a very specific condition, work with a very specific set of devices and are affiliated with a very specific subset of medical institutions at the forefront of their fields.

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Warning: Client Lists Can Cause Sleepless Nights, Irritability, Frustration, and Even Anger

Gennadiy Geyler · April 15, 2019

As medical market researchers, we are tasked with providing crucial data to pharmaceutical companies. They are counting on us to deliver accurate research results that will have a critical impact on future business and marketing decisions, trickling all the way down to how medications are prescribed and patients are treated.

Yet many medical market research companies tend to overlook one simple issue, resulting in erroneous data that can lead to costly, even multi-million-dollar mistakes.

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Doctors Aren’t Napkins

Nick Lapolla · August 01, 2018

My biggest takeaway after three months at a market research sample partner


Over the past 12 years, I have worked for various market research companies, and in that time, I’ve held many roles and seen the space from multiple different perspectives. I knew the ins and outs of the industry, and to be honest, I thought I had seen it all. So I was taken by surprise when I came to MedSurvey and was introduced to an entirely new approach.


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Why Many Physicians Don’t Participate in Medical Market Research

Ronak Shah, M.D · May 15, 2017

First a little context - I am a cardiothoracic anesthesiologist working at a hospital in Philadelphia. Recently, I reconnected and was having dinner with a childhood friend, who happened to have founded a medical market research company many years ago (full disclaimer, the friend is Paul Golota, co-founder and executive vice president of MedSurvey). When we started discussing his line of work, he asked me if I have ever participated in paid medical market research surveys. My answer was “yes, but I rarely do it anymore.” After discussing my string of bad experiences with survey companies, he asked me if I would consider authoring a blog post about my hesitation to participate and possibly outline a few suggestions that would make participating more appealing. This is an attempt to do just that and give the market research industry a physician’s perspective on participating in paid medical surveys.

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Should Complex Healthcare Surveys Be Programmed For Mobile?

Paul Golota · September 01, 2015

I remember a time, not too long ago, when cell phones were only useful for a few things: short phone calls (no unlimited voice plans), text messages (no pictures), and the occasional game of snake on the small monochromatic screen. Fast forward a decade, and our phone today has more in common with our laptop than it does with our phone from 2005. The incredible processing power, beautiful high-resolution displays, and a fast internet connection have all been critical to the proliferation of smartphones over the past decade, but no feature was more instrumental in mass adoption than the touch interface.

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Are You Taking Advantage Of Free Healthcare Data?

Greg Slawek · November 06, 2014

Not even a decade ago, the healthcare technology and data landscape was much different than today. Can you remember a time before you could look up your symptoms online and spend the evening panicking that you may have a life threatening condition? There were no electronic scripts or health records (that mattered), no appointment scheduling or reminder services, no way to quickly research a medical condition, a drug, or the physician you are seeing next week, and there was certainly no way for the public to access data on how healthcare professionals refer patients, prescribe medication, or the adverse events reported for any given drug. While we are still in the very early stages of a healthcare data revolution, the recent advances have made a significant impact in how we understand and consume healthcare, whether we realize it or not.

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